Philosophy
Why Anonimo? The name has not been chosen by chance, even if it has given rise to both curiosity and interest. The name Anonimo, the Italian word for anonymous, was born out of a fundamental philosophy of the Company. This philosophy is based on the principle that the watches are not about us they are about the individual who wears them and are a testimony to and an expression of the personality of the wearer. They are an expression of the values and principles which are inseparable from those of the Company:
- Honesty:
- every commercial business and human process is based on principles of absolute honesty. Anonimo will continue to deliver to its customers the ongoing support and integrity required to uphold each relationship.
- Originality:
- Technological creativity and originality distinguish every Anonimo product, they are the result of focused research and long term investment, aimed at building a cultural and technological reputation which will continue to set Anonimo watches apart from all others.
- Essentials:
- this is the inspiring principle of the Anonimo vision and its absolute conviction. In the creation of our watches, anything that is unnecessary is eliminated, practical features are of paramount importance, resulting in a watch with an unequaled quality-to-value ratio.
- Excellence:
- is quality above everything, from components, to the most superior materials with suppliers whom are totally in tune with our mission. Our craftsmen and watchmakers complement our total commitment to exceptional strength and value in our timepieces.
- Teamwork:
- Anonimo is firmly dedicated to teamwork creating winning synergies and strengthening values. This philosophy begins with our founder and team members and is a vital part of the commitment by and between our strategic suppliers and distributor partners worldwide.
