20 years, a story led by passionate men since 1997


Founded in 1997 in Florence, Italy, Anonimo has a long tradition of local watch making. A remarkable variety of models, materials, functions and patents flourish along the banks of the river Arno for the Italian market.

Supported by an additional team in 2009, the brand opens itself to the international market and the collections become more organized.

Sold in 2013, Anonimo settles in Switzerland and redefines its structure before starting from a new base. Today this independent brand fully assumes its personality. Different entities, different personalities staying true to its original philosophy, a watch should not be worn as a “brand status” but as the expression of the personality of the wearer.

Zermatt: ski lessons on Anonimo time

Anonimo is starting the winter season in partnership with the Alpine Ski School.

Celebrating its twentieth anniversary with a Vintage Militare

This new year brings up 20 years existence for Anonimo who starts celebrating this event.