Last week-end, Anonimo exhibited at the worn&wound's Wind-Up Watch show at Chelsea Market in New York City. This particular watch show, celebrating its second anniversary, aims to focus on the trends and presents itself as a huge concept store for a couple of days. While Anonimo is now back on his historical market, it was the very first event of the year which turned to be a big success in terms of attendance and brand recognition with over 16,000 attendees. Being in a well-trafficked location, Chelsea Market, press, collectors, customers visited the fair from October 21-23.
With a couple of new point of sales to be confirmed before Christmas, Anonimo should become soon a strategic brand on the American market.
After a first boat in their own name in 1996, ANONIMO has returned this year with the world of sailing.