new CEO confirmed


The appointment of our new CEO has been announced. The role has gone to Julien Haenny, who has been the brand's Marketing and Communication Director for the last year. He has already made a name for himself in the watchmaking industry, where he has honed his skills over the last ten years. This appointment represents a major step in the brand's redevelopment strategy, which was introduced earlier this year and promises to be an exciting one...

European Film Tour starting now : come and discover the new movie AfterForever.

On 8th September , AfterForever sets off in the Plaza Club in Zurich.

Another victory for SFS II

After Cowes earlier this summer, Marseille and its Juris' Cup was another city celebrating Lionel Pean and his team's victory.