mission

Anonimo,
the renewal

Since 1997, Anonimo sculpts the bronze in its Florentine workshops to create unique watches.

Acquired in 2013, the brand continues to be true to its heritage whilst being fully inspired by the world around it. We now wish to write the story of our brand, while sustaining the passion and honesty of its founders.

Anonimo still remains an independent watch brand. Our watches, which now bear the Swiss Made label, continue to express the Italian spirit that is unique to our brand.

More Info

Anonimo:
Watches,
nothing more

Anonimo is based on a desire to create an authentic and honest brand.

  • Honesty within the company and in our relationships with our external partners
  • Originality applied to our products and manufacturing processes
  • Simplicity of the company's products and style
  • Excellence in product design and the quality of the materials used

Our name conveys this vision: ANONIMO, the product speaks for itself and matters more than the brand.

This philosophy still inspires every one of our designs. We are continuing to write the story of our brand, while sustaining the passion and honesty of its founders.

We are committed to not giving in to the temptation of extreme marketing and to simply doing our job - inventing and producing high-quality watches with humility and honesty.